Listed among the Los Angeles Times “Treasures of LA,” we carry the largest collection of ladies evening and cocktail attire on the West Coast. Our exclusive selection includes gorgeous dresses for all occasions: gowns, cocktail dresses, mother of the bride, prom and pageant. We carry over thirty brand names, all by prominent designers from the United States and Europe, including JOVANI, SHERRI HILL, TERANI COUTURE, TONY BOWLS, DAVID MEISTER, BADGLEY MISHKA, SUE WONG and many more. Located in the heart of the Garment District and within miles from Hollywood and Beverly Hills, NOELL is a favorite among celebrities, costume designers, stylists as well as many international clients, including royalty. Our stunning, new showroom is a top destination for weddings, prom or any special occasion!